Going Green – Brand Innovation Switching to Solar Power

An eco-friendly approach to business is fast becoming to norm in the corporate world, companies opting to rather go off the grid to build a sustainable and reliable power source for their corporate needs.

With the current power crisis in South Africa, as well as the ever-evident impact of fossil fuels and traditional power alternatives on the world, this is a very important and needed move as to lessen our impact on the environment.

There many benefits to going green, especially for a business. Firstly, it’s free…in a sense. Solar energy can be harvested from the sun, whether for water heating or electronics, once the panels and boxes are up there is only the cost of upkeep to worry about- none of your money goes towards the purchasing of electricity from the grid.

Solar energy is also clean- with almost no negative impact on the global climate, solar energy does not have harmful by-products like its fossil fuel counter parts, which emit huge amounts of carbon dioxide and other harmful greenhouse gasses. Solar energy is also renewable.

Unlike fuels like gas and oil which are becoming increasingly sparse, solar energy is limitless in every mortal sense- seeing as the sun is a few hundred thousand years from dying- wherever the sun is shining, there is electricity to be collected. Not to mention that in many countries around the globe, people can reduce taxes and fines by moving towards solar energy, making it the better option for the environment as well as your wallet.

A great initiative that we have been excited to get behind, Brand Innovation has undertaken a journey of self-sustainability.

With the current upgrade of our solar system taking us to 60% off the grid coverage, meaning all of our computers, lights and water are covered by this system, this is a wonderful step towards an efficient and eco-friendly business climate in South Africa.

A way to not only save on the cost of fossil-fuelled energy, but to also maintain the smallest possible carbon footprint, this allows us as a corporate entity to move away from the grid and become self-reliant. A way to empower businesses in more than just the literal sense, going for the “greener” power option is profitable for your company as well as the global environment.

This is the time to take responsibility and do our part to protect our planet. Whether educating the world or upgrading your business structure, taking the initiative and reducing our collective carbon foot print is the perfect way to ensure safe, “green” and productive business practices.